Introduction

For more than 13 years, I have been passionate about the SportsTech universe.
I am a former professional football player and hold a Master's degree in Management and Informatics, where I have worked extensively with innovation and digital solutions.
That combination allows me to understand both the game on the field and the systems behind the scenes — giving me a strong intersection between the reality of sport and the possibilities of technology for performance optimization.

I have been involved in various SportsTech projects and cases.
Some through students and a scientific assistant from SDU (Anders Hjort).
Some together with clubs, coaches, companies, and other sports nerds.
Some ideas became something and evolved. Others died quickly.
All of them taught me something.

Mission & Purpose

This page is not a glossy "we've cracked the code" success story — not yet.
It is rather a workspace and a space for idea generation and experimentation.

A place where ideas about sport, technology, data, performance, and human development meet.
Where new concepts, thoughts, prototypes, and collaborations are allowed to live, evolve — and sometimes fail.

So this is a SportsTech space.
A blog. A playground. A test zone.
For curious minds, bold ideas, and everything that doesn't quite exist yet — but should.

If you're a nerd or passionate about SportsTech, you're always welcome to reach out.

Network & Collaboration

Today, my side job is still working as a specialist coach and mental coach for athletes, which means I continue to have a strong sports network with clubs and academies across the sports world — both nationally and internationally, including teams from the top divisions.
In addition, we also worked closely with strong partners who are former elite athletes from sports such as handball, ice hockey, golf, and badminton. 

The Power X Platform

The Power X platform is a digital mental training platform designed for athletes who want to elevate their performance through stronger mental skills.
Whether you are part of a club or training individually, you gain access to structured mental training programs, exercises, and tools that strengthen focus, confidence, and performance under pressure.

The platform can be combined with personal guidance from a certified mental coach, allowing technology and human coaching to work together toward one goal:
to make you mentally stronger in the decisive moments of competition.

For clubs, the Power X platform creates a shared mental culture and a clear structure for both coaches and athletes.
For the individual athlete, it creates clarity, direction, and results.

Take your mental training to the next level!

X light

X Light is designed to push the limits of how athletes train perception, decision-making, and reaction under pressure.

We are currently developing X Light — an innovative new training product aimed at improving orientation, split vision, and cognitive speed in sport.
It can be used across sports like football, ice hockey, and handball, where speed, awareness, and quick decisions are crucial.

Some of the world's top players, like Martin Ødegaard, Kevin De Bruyne, and Lionel Messi, are known for their exceptional spatial awareness — a skill that isn't just innate but can be systematically trained.
That's exactly what X Light is built to support.

AI Coach

Today, we see how technology can elevate training in football clubs — but these solutions are often expensive and not designed for home use.

The goal of AI Coach is to create a simple tech product that football players can easily use at home, similar to the rebounder/training wall many players already know, for practicing first touch, turns, and other technical skills.
A product that makes training playful at home and easy to integrate into everyday life.

This start-up innovation case also won a development program in collaboration with the University of Copenhagen, which led to innovation camps in Barcelona and Dublin Universities. 

Kin-Cone

Kin-Cone is designed to push the boundaries of how football teams train perception, cooperation, and rapid decision-making under pressure.

We are currently developing Kin-Cone — an innovative new training product created to strengthen a team's orientation, split vision, and cognitive speed in game situations.
The product can be applied across sports such as football, ice hockey, and handball, where tempo, awareness, and coordinated decisions are critical to team success.

The goal is to make teams more synchronized, more aware of each other's movements, and capable of reacting faster as a unified unit.
Team skills in perception and decision-making are not only innate — they can be trained systematically, and that is exactly what Kin-Cone is built to support.

3D Sport Games

During my six years at Rambøll's headquarters in Copenhagen, I conceived and designed several apps within 3D game design, incorporating advanced gamification techniques that go far beyond classic elements such as progress bars, levels, badges, and leaderboards.

I later transferred this knowledge into the sports industry, creating new game formats across different sports disciplines — formats that not only develop technical and tactical skills, but also strengthen the mental abilities of athletes, which are still largely overlooked in many parts of the sports world.

Power Persona Game

A simple and practical digital game for athletes and teams in sports clubs — designed to help athletes understand themselves better, both on and off the field.

This personality-based game helps athletes identify their mental strengths, development areas, and performance patterns, enabling them to train smarter, communicate more effectively, and perform more consistently under pressure.

The game also provides strong value from a UX perspective, serving as an effective tool for user testing and athlete interviews, helping create more targeted and insightful interview guides during product development.

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